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Video technology has altered the way people view themselves, their nations, and the world in general. It has long been recognized as a powerful cultural force in Western countires, but the rapid expansion of this technology to the rest of the world has largely gone unrecognized. Every country has television broadcasting capability, and the number of television sets steadily increases, even in the most impoverished countries of the "third world." Television viewing is not just a middle and upper class phenomenon in these societies. Indeed, probably the most notable change in village life in South and Southeast Asia over the past decades has been the introduction of video technology. The video cassette recorder/player has added a new dimension to mass media consumption patterns, permitting more frequent and convenient access to video programming which is not directly mediated by government agencies. <more>